Good question by John Ligon. I look forward to the pathetically vague and uninformative answer.
Teams suffering enormous losses.... because they continue to take this positioin.
I mean, I suppose that's a legitimate answer by the league there. The more games missed, the more they lose. So they lessen the deal to try and recover. Makes sense. Except for the fact that there's no excuse for not already having a deal except for the league still trying to rack up the dollar signs on this deal.